What it feels like to use

The technology is invisible by design. Here's what each person actually does — and what they no longer have to.

The story, end to end

1. The brand issues an authenticity credential

   At the point of manufacture, each product gets a signed provenance credential — origin, materials, date — linked to a tag or QR on the item. It's issued once and travels with the product.

   No shared central database for counterfeiters to mimic.

2. The product carries it through the supply chain

   As the item moves through distributors, retailers, and resale, the credential moves with it. Each handoff can add its own signed event without anyone rewriting history.

   Ownership can transfer without phoning the brand.

3. A buyer or auditor verifies it

   A buyer, retailer, or compliance auditor scans the tag, taps "Verify", and instantly sees where it came from and that it's genuine — cryptographically, not a website or spreadsheet that could be faked.

   Proof of origin in seconds, even years later.

What the buyer experiences

• One scan, real proof. Authenticity you can check yourself.
• No counterfeit guesswork. The proof is cryptographic, not a logo.
• Works on resale. Provenance survives every change of hands.
• Their choice of app. Any conformant wallet or scanner works.

What the manufacturer experiences

• Counterfeits lose their cover. Fakes can't produce a valid credential.
• No central honeypot. Nothing to breach; proofs are self-contained.
• No vendor lock-in. Pick a provider, swap it later, work with every scanner.
• Provenance across borders. Verifiable anywhere that reads the standard.

See the technical flow Build it